About me.
Who I Am
I’m Max, a Franco-American video editor based in the Netherlands.
I started building on social media in April 2025 and quickly generated videos reaching millions of views organically.
Where My Work Shows Up
My work has been seen by brands the likes of ESPN UK and Canal+, as well as by popular creators and influencers across multiple niches.
How I See Content
Most brands approach social media like advertising.
I approach it like content.
The goal isn’t to push products.
It’s to create videos people actually want to watch.
How I Build Videos
Every project starts with understanding the vision.
How you want to be perceived.
What you want to highlight.
What matters to your audience.
From there, I build each video around a clear storyline — not just visuals.
A strong hook to stop the scroll.
A structured flow that keeps attention.
A climax that creates impact.
And an ending that leaves either closure or curiosity.
It doesn’t need to be complex.
But it needs to make sense.
Because when a video makes sense, people stay.
What Actually Drives Results
The goal isn’t just attention.
It’s connection.
The strongest content makes people see themselves in it.
Whether it’s the emotion, the mindset, the humor, or the identity —
if people relate to what they’re watching, they engage with it.
That’s what drives likes, saves, reposts, and comments.
Not just views — but real traction.
And over time, that’s what builds an audience that comes back.
What I Focus On
I don’t chase views alone.
I focus on strong engagement —
a healthy ratio of likes, saves, reposts, and comments.
Because that’s what builds consistency, not just one viral moment.