About me

I'm Max, a Franco-American video editor based in the Netherlands.

I started out editing for a barbershop. From there I taught myself through independent edits on my own social accounts.

That work led to commissioned edits for creators and brands. Today I am expanding ongoing collaborations with creators, artists and brands.

Content is the new way to communicate with people, and the fastest one. Different audiences care about different things, so good editing starts with knowing who the audience is, what they value and what the video should communicate.

That communication can be humorous, informative, emotional, entertaining, promotional or simply satisfying to watch.

I start from the response the video should get. First what the audience should experience, then the payoff, the hook and the progression between them.

In my Snowfall edits, viewers connected with Franklin Saint's transformation and the circumstances that drove it. I structured the edit around that emotional interest, not around effects.

Audience response and emotional engagement. A successful edit gives its audience something to care about: humor, excitement, curiosity, recognition or an emotional connection.

Engagement does not guarantee performance. It is the part of the result that editing can influence.

• 1. The quality and possibilities of the available footage
• 2. How that footage is selected and presented
• 3. The intended audience response and the goal of the video